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And they're not just monitoring. They traffic in images, content-provide everything from "The Hot & Nasty 24-Hour Luv Fest" to "The Rock's Pump-You-Up Party Workout" to "Cooking Meat with Martha." Trillions of bits of data are raining down as you walk your poodle Pumpkin in the park. They're dropping onto your supple skin while you're relaxing in the bubble bath. They're coating your hair with a fine digital dust.
And now radio's getting into the game.
Specifically, XM Satellite Radio. They're dumping a load of bits onto America in 2002: data's floating through the cumulonimbuses and making a beeline for your eardrums; with the right decoding device -- $300 for a satellite radio receiver, plus $9.95 per month -- you can listen to the reconstructed sound of these bits: Music galore. Information. News. Sports. Comedy. 100-odd channels of it.
The new radio, based on the model of cable TV, has arrived, and XM is hoping you're gonna want to listen to it in your automobile as you're stuck in traffic. The sound is CD-quality. It's nationwide. You could, if so inclined, drive from Miami to Seattle and listen to XM Music Lab (channel 51, "progressive fusion," where Genesis and King Crimson rule) the entire 3,400 miles. The truckers, they love the XM. No more fuzziness. No more static. No more knob twiddling.
If you're alive and have working ears, XM Satellite Radio thinks they have a station for you, and they've bet over a billion dollars that they're right. You're somewhere within the specific confines of one of their 100-odd demographic groups: You've either grown up in the '40s, '50s, '60s, '70s, '80s or '90s (though what about the septuagenerians among us? Huh?) so, if nothing else, they've got the nostalgia root tapped -- you can hear all of the oldies, a station devoted to each of the aforementioned decades, all the time on XM.
Aside from nostalgia, though, XM knows that you're special, and they want you to believe that they'll play your music. That they will broadcast it for you all the time.
You like blues, yes? No?! Then surely you must like country. No? Not even alternative country? Classic country? Progressive country? You like Gospel? Rap? Hip-Hop? Classic rap? New Age? House and trance? Are you urban? Pining for some Mandarin/Cantonese pop? (No? You most certainly will after an hour with C-Wave, channel 105. It rules.) Howsabout some Reggae (on "The Joint," ha ha)? Disco. Extreme Rock. Indie Rock. Jazz, both the sorry Lite variety and the classic Bebop variety. Afropop. Hindipop. They've got it all on XM.
"We've basically created a new generation of radio," boasts Chance Patterson, vice-president of corporate affairs/mouthpiece for XM. "This is a medium that's unique in that it's been around -- at least FM has -- for more than 40 years, and it's the most deeply penetrated medium of all, more so than telephones, television, you name it. But it hasn't really moved ahead from a creative standpoint, and certainly from a technological standpoint, in decades. We're changing that."
The question: does a buttload of bandwidth and 100-plus stations automatically equal "creativity"? Is cable TV inherently more creative than network TV?
An immersion in XM reveals that, yes, there is more creativity at work on XM than on FM (aside from, say, KDHX and sometimes NPR), but that's relative. Commercial radio is a sad, pathetic beast devoid of creative inspiration, so even a modicum of adventure -- which is what XM offers -- is a welcome relief.
Says Patterson: "We figure, if we sound the same as what you already have, you're not going to be interested. We have to challenge ourselves, we have to challenge our listeners, we have to be insightful, engaging. There are people from all different walks of life who are not being served by the radio. You can't hear Sinatra in New York hardly at all; you can't hear BB King in Memphis; Bob Marley is basically invisible on radio. All these major artists can't get arrested on the radio these days."
He's got a point, and for the music nut, XM plays a lot of good stuff. In the first hour of scanning and jumping and waiting for a surprise, music jumped out by EPMD, Solex, Spiritualized, New Order, MC Lyte, 2 Pac and some of the craziest Mandarin/Chinese pop you'll ever hear (did we mention that C-Wave, channel 105, kicks ass?). It was a joy to jump to "The Rhyme" (channel 65, "classic hip-hop") and catch a dose of the Jungle Brothers' "Jimbrowski." The song was never a huge hit, has no place on commercial hip-hop stations and can't buy a spot on an oldies station. But there it is coming out of the car stereo, on the radio. It's quenching, XM is, like drinking a huge glass of ice water after being lost in the desert that is commercial radio.
XM radio is perfect for a very specific kind of music fan: the passive listener, the kind who loves hearing music, and loves being surprised and learning something new, but is unwilling or unable to work for it. For the freaks and the geeks -- those for whom consumption of music is just as important as the listening experience -- nothing's gonna fill that space in their noggin that gets its thrills from discovering something new. XM is a vehicle for that, yes, but it means trusting a corporate monolith to make these sorts of decisions for you.
Anyone with an active passion for music is going to get her particular rocks off by popping in the CD she's been waiting to hear all day -- not by popping on XM and hoping it's gonna provide a similar jolt (and it does have that potential). An active music lover's idea of heaven is the road trip, because on a road trip, you're deliberately trapping yourself in a small space for an extended period of time, and therefore are able to pile all those CDs into the wallet and listen listen listen to all the music you just bought but haven't been able to digest. Or you can load the I-Pod with 1,000 MP3s and hit shuffle.
Who needs someone else calling the shots? No amount of bandwidth is going to change that reality, and no self-respecting music fanatic is going to leave that up to some corporation. Said fanatic will drop $300 on a 100-cd changer and hit shuffle: bingo, a radio station.
So if you're an active listener, keep the CD changer.
If you're a passive listener, you'll love XM.
But, like cable, there's a lot of crap within. XM accepts cultural/historical assumptions, relies on singles rather than album tracks and neglects much of the passion. You'll hear "Born to Run" on a few different stations, but there's no way in hell you'll hear "Darkness on the Edge of Town." You'll hear a Donald Glaude mix on "The Move" (channel 80, "Modern Electronic Dance"), but you're not going to hear Matthew Herbert's Let's All Make Mistakes; the dance stations (4 channels, "Modern Electronic Dance," "Club Hits," "Urban Mixes" and "Disco") are sick with flavor-of-the-week syndrome, as are many of the "alternative" stations.
Many of XM's stations seemed designed to fulfill one of the (sad) aspects of many people's desires: music as a memory serum, music used to take the listener back to another moment in their lives, to relive the fantasy, to fire the good-old-days neurons.
But, with a billion bucks invested in this new musical delivery system, of course (and alas) they can't hit us with 24-hour Tuvan throat singing, or a commercial-free minimal tech-house station. They've got to recoup and you can't recoup by jamming the Throbbing Gristle all the time. Commerce is still king on XM, which is why it'll never be completely satisfying for the headz.