By Jeremy Essig
By Jason Robinson
By Hans Morgenstern
By Joseph Hess
By Peter Gilstrap
By Julia Burch
By Jeremy Essig
By Nathan Smith
By 1982, with the release of ABBA's second-to-last single, "The Day Before You Came," it's almost over. By this time, MTV had begun making inroads into defining pop culture, and videos were more complicated and supposedly more sophisticated. Agnetha -- let's face it, we're all on a first-name basis with the members of ABBA -- gets on a train and either flirts or thinks about flirting with a nice-looking young man who doesn't quite reach the train before it leaves the station.
This video, interestingly enough, contains the sole moment of genuine eroticism in the 35 clips collected on the newly released DVD, ABBA: The Definitive Collection (Polar Music International). At one point, Agnetha lets her imagination carry her away, and a close-up of her brightly lit face appears against a dark background, as a man's fingers slide slowly down her nose, pausing to pull back her lower lip just a bit and caress her neck. She wears an expression of knowing bliss, and the back of his head moves in toward her face as they begin to kiss before she returns to the "reality" of her train trip.
That's it. Thirty-five film and video clips for 31 different songs -- the DVD contains three Spanish-language renditions and a bizarre, baroque-costumed command-performance video of "Dancing Queen" -- and the only other time sex is even obliquely referenced comes when Frida and Agnetha take turns winking, ostensibly for the purpose of seduction, in the clip for "Take a Chance on Me." Both winks are immediately undercut: Frida bounces innocuously to the music as she listens to it on the headphones in the recording studio; Agnetha, who always tries so hard to appear concerned with the lyrics, puts so much effort into her wink that she appears faintly ridiculous.
It's hard to imagine a time when pop music videos weren't loaded with sexual imagery and harder still to fathom that ABBA, now associated with the decadent '70s, was purposely marketed as a clean-as-a-whistle alternative to punk, funk, heavy metal and disco. But ABBA, the first Swedish act to win the Eurovision Song Contest, achieved worldwide stardom, automatically topping the charts with every release in every country except the United States, by building on an initial fanbase of teenage European girls.
"Waterloo" picked up the basic template of English glam rock, welded it to a Phil Spector-inspired wall-of-sound production and bounced its way into people's brains. It shouldn't have been such a memorable song, but the melody is just tricky enough, the harmonies just open enough, to subvert the very silliness it was meant to imply. This technique became the formula for ABBA's career: Work in the realm of pop, but don't be afraid to mess with song structure, build elaborate melodies that explode into bright choruses, pile on intricate vocal harmonies and counterpoint, and always remain aware of the rhythmic vitality that could be borrowed from contemporary genres such as disco and R&B.
ABBA was huge in the '70s, but since breaking up, the band's become unstoppable. ABBA songs have galvanized movies such as Muriel's Wedding and theatrical musicals such as Mamma Mia!, as well as spawning at least two successful tribute bands, the A-Teens and Björn Again (the latter group recently played to a worshipful audience at the Pageant last week). The ABBA phenomenon becomes even more amazing in light of these films and videos, which underscore how impossible it would be these days for such a band to get any play on MTV or VH1. Frida and Agnetha are beautiful, if unconventionally so, but they never learned to dance very well. All four members of the group frequently burst into spontaneous laughter during these clips, as if the idea of standing in front of a giant snowman while a wind machine blows your hair into your face may actually be more funny than symbolic, and no one is exactly buff. Perhaps most important when judged by the rules of contemporary pop music, ABBA uses dance rhythms to support the songs; the band doesn't write songs to support the dance rhythms.
In the 1970s, however, ABBA didn't face any of these obstacles, nor did the members have to worry about producing videos full of clichés. The clichés hadn't been invented yet, and ABBA was up for any outlandish idea director Lasse Hallström wanted to try. Hallström, who directed the lion's share of these clips and then went on to direct movies such as My Life as a Dog and Chocolat, developed a consistent visual vocabulary for ABBA. He loved close-ups of Benny's hands on the piano keyboard. He liked to set two members of the group in counterpoint to each other, looking in different directions or facing at right angles. He frequently showed a human side to these big stars, with scenes of them wandering the streets, playing board games at home, having a picnic in a park. There's a strong suggestion that Hallström thought of these as elaborate home movies documenting the lives of two couples in love.