By Jeremy Essig
By Jason Robinson
By Hans Morgenstern
By Joseph Hess
By Peter Gilstrap
By Julia Burch
By Jeremy Essig
By Nathan Smith
Unlike Simmons and Diddy, Fiddy is neither a peacenik nor a pussy. He's not lifting a finger for the kids, much less running marathons. What he's doing is making a mint -- simply because he's uniquely able to wrap his verbal mayhem and misogyny in sing-along choruses that for some strange reason don't make white people nervous. On his debut, Get Rich or Die Tryin' he mixed the sugar of tunes like "21 Questions" with the medicine of "Many Men (Wish Death)." Hell, the steel drums of "P.I.M.P." are so damn catchy that I've even caught my mother singing the lines "I spit a little G, man, and my game got her/Hour later had that ass up in the Ramada" and "My pimp hand's strong." Grown white women rapping along to women being beaten and pimped? This hustla has some otherworldly David Blaine-type shit going on.
With Beg for Mercy that jig may be up -- it's going to make parents wonder where it all went wrong. And they should. The first words on the album are "I'll invade your home/I'll break your bones," and songs like "I'm So Hood," "Eye for Eye," "Gangsta Shit" and "G'd Up" are much nastier than anything Eminem ever wrote. He rapped about killing his wife. G Unit is rapping about killing you.
This is hands-down the scariest crew record of the recent past. Eminem's D-12 sang about popping pills, but man, those horns! Eminem practically invented the sugar-with-medicine formula. Nelly's St. Lunatics -- are you kidding? Nelly was almost a pro shortstop. 50 Cent, on the other hand, claims to have bought five grand worth of crack with his first record advance from Columbia, and one can't help but think that G Unit is anything but serious with the lines "I'm a gangsta and you'll find out for sure if you ever step on my toes/When I'm hanging out the window with my AK filling your fucking ass with holes."
50's old corner man Eminem had nothing to do with Beg for Mercy, and Dr. Dre participates only on the catchy "Pop Them Thangs." Both are now seasoned vets of the game, and G Unit could have moved more units -- and avoided terrifying 50's suburban female fan base -- had their guiding hands been more in the mix. But perhaps that's not why G Unit made this record.