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Due in no small part to R.E.M.'s success, Easter continued to have a hand in influential recordings in the ensuing years. The North Carolina native coaxed a distinctive sound from the bands he worked with, one brimming with bright harmonies, warm tones and copper-plated riffs indebted to rockers such as the Byrds, Big Star and the Hollies. In particular, Easter had a profound influence on underground power-pop: His production credits include albums by noted songwriter Marshall Crenshaw, dBs member Chris Stamey and '90s rockers the Velvet Crush, as well as four records by cult icons Game Theory.
"There was a bit of an assumption that I was the eternal twerp, that I got into [recording bands] because I was the nerdy guy with a recording studio," Easter says now, calling while in the middle of cleaning up his current recording studio, the Fidelitorium. "It's really the other way around I was playing in bands for a really long time.
"By the time 1980 came around and I started my studio [Drive-In], I was trying to figure out how to have a job, but not really have a job, and still be a band guy. I got a lot more fame value out of the studio than any of my own playing."
Which is a shame, since both of Easter's best-known bands Sneakers and Let's Active created some of the most timeless music around. The former (which Easter formed with Stamey, a childhood friend) focused more on straightforward power-pop, while the latter had a skewed take on the genre. Buoyed by co-ed vocal harmonies and unorthodox melodies (and yes, jangly guitars), Let's Active songs had a whimsical atmosphere that was childlike but melancholic, like the dichotomy found in darker Grimm's Fairy Tales.
As with many cult acts, however, both bands influenced other musicians and generated fanatical followings without ever finding a commercial toehold. (Even though Let's Active did tour with R.E.M., and shared a record label, I.R.S., with them.) Still, the impact Let's Active and Sneakers has had on current music can't be underestimated, says local musician Steve Scariano.
"[Let's Active] laid down the blueprint for a certain type of mixed-gender band that is so common and the norm now in indie rock," he says. "And their records were so wonderful and timeless.
"A lot of the charm in those [Sneakers] records were because they were basically home recordings, and the guys who made them came off as these very approachable mad scientists," he continues. "Guys that probably owned the same records you did, and would maybe hang out with you if you met them and maybe even make a record with you if you had cool songs like they had."
Scariano who plays with both the Love Experts and Finn's Motel indeed made a record with Easter in 1984, while a member of the band Turning Curious. In fact, traveling to Easter's Drive-In Studio had been a goal of Scariano's since forming a group called the B-Lovers four years earlier, a band inspired by the type of so-called "quirky-pop" Easter and his North Carolina brethren created.
"Working with Mitch was everything we had ever dreamed it would be and more," Scariano recalls. "In our little world, it was the equivalent of working with George Martin at Abbey Road."
But the artists associated with Mitch Easter gave some the wrong impression about his motivations or studio; as he puts it, "People felt that I had this '80s music mill, where we had this manifesto, and everything had this motivation behind it." The truth is far less calculated and far more populist.
"I would have been perfectly happy to have recorded Bon Jovi in the middle of doing these hipster records," Easter says. "Because I just like music. But you almost have to keep your mouth shut about that, because a lot of people don't want you to be very versatile. That's why these cartoon bands like KISS can do such incredible business the more you can simplify it, the easier it is to sell.
"A lot of people that came to see Let's Active would have left if they knew that in my record collection were also early Genesis records. You know what I mean?" He laughs. "But I like that stuff."
Easter's sense of disconnection from specific eras or time, especially from a commercial and business perspective, perhaps explains why the new Dynamico, his first album since 1989, sounds so timeless.
Driven by Easter's distinctive voice (a cartoonish yelp whose closest kin is, bizarrely enough, They Might be Giants' John Flansburgh), Dynamico is a booming, catchy record squarely in the power-pop tradition. Echoes of the Posies (particularly in grungy guitars), glam-rock and Paisley Underground-era psych-pop (the fine "Why Is It So Hard?") abound, while handclaps and interlocking harmonies receive a shiny but never too clean production gloss.