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Totally Gay for You: Sacha Baron Cohen's in queerface. But what's Brüno's real target?

"Heterosexuals can't understand camp because everything they do is camp," opined an associate of the old Playhouse of the Ridiculous, a New York theater known for its good-natured, anarchic sexual farce — a piece like Turds in Hell, which offered a farrago of sodomy, sadomasochism, incest, coprophagia, bestiality, homosexual behavior of every kind, dildo-swatting and erotic practices beyond description, all played for laughs.

Such, more or less, is the method of the new Sacha Baron Cohen extravaganza, Brüno. Communist Poland supported a sort of Yiddish theater without Yids; is it possible to have Ridiculous comedy without queers? Brüno, directed by guerrilla filmmaker Larry Charles, is often hilarious. Is it a minstrel show? Co-opting gay culture? Evidence of new tolerance or ineradicable prejudice? Or is it just using queerness to talk about something else?

The eye-batting, lip-pursing, petulantly self-regarding host of the Austrian TV show Funkyzeit, Brüno is a star — and regarded as such from the disco flourish that first heralds his appearance in hot-canary lederhosen to his final triumph before a wrestling-fan rabble bellowing "straight pride." Brüno itself is vulgar vaudeville of the highest order. It's conceptually comparable to John Waters' radically ridiculous Pink Flamingos in its programmatic desire to outrage but, unlike Brüno, Pink Flamingos came from somewhere beyond the pale. Whatever else happens in Brüno's world, nobody eats shit — literally, that is.

It's no Sprockets: Sacha Baron Cohen as Brüno.
It's no Sprockets: Sacha Baron Cohen as Brüno.

Details

Brüno
Directed by Larry Charles.
Written by Sacha Baron Cohen, Anthony Hines, Dan Mazer and Jeff Schaffer.
Starring Sacha Baron Cohen and Gustaf Hammarsten.
Opens Friday, July 10, at multiple locations.

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Baron Cohen casts the straight world as his straight man, although it hardly seems likely that audiences will respond as indignantly as the "real-life" focus group assembled to evaluate the pilot for Brüno's American TV show, A-List Celebrity Max-Out mit Brüno. Still, Brüno has something to offend everyone — or had. Just before the movie's Los Angeles premiere, a scene in which Brüno "interviews" a befuddled La Toya Jackson — coaxing her to imitate brother Michael as she sits perched on the back of a middle-aged Mexican laborer stolidly on his hands and knees (the only available furniture) — was cut out of deference for the Jackson family. Baron Cohen can make a Jesus joke or bait Hasidim, but his anti-clericalism has limits — mocking Michael Jackson would be blasphemy. This is unfortunate because the late sacred monster and his newly resurrected fan base are intrinsic to Brüno's critique of show business.

Like any star, Baron Cohen resolves contradictions — he's an open-minded bigot, an amoral moralist, an honest con man, a clever fool and a performer whose crudeness is filled with grace. Even more than Borat, Brüno attests to the actor's skill at verbal and physical comedy. Baron Cohen's fluent falsch Deutsch rivals the bluster Mel Brooks used to write for Sid Caesar — although not even Brooks would have dared use Auschwitz as a synonym for arschloch (asshole). Whether wreaking havoc on a fashion show or pantomiming a blowjob or using a martial-arts instructor as a foil to dramatize homosexual panic, Baron Cohen is a superb clown. He's also fearless — prancing into a "God Hates Fags" demonstration, outrageously cruising a group of backwoods hunters (whom he compares to "the Sex and the City girls") and crashing a hetero swingers' party (which takes Brüno pretty close to an X). There's a reason why the ring in the Arkansas wrestling arena is surrounded by a chain-linked, barbwire-topped fence — Baron Cohen's final gag might well have gotten him crucified.

Even after Borat, Baron Cohen manages to confound ordinary people and dim-witted professionals — although the setups and supportive editing strategies seem here more apparent. He pranks hotel room service with an elaborate S&M tableaux and visits a Christian "therapist" who specializes in converting gays to straight: "Can I still play the clarinet? What if I put a flute up my shtinker?" La Toya aside, a few fellow celebs fall for his line. Is Congressman Ron Paul, whom Brüno chooses to confuse with RuPaul, really that clueless or was the Republican presidential candidate only desperate for publicity in allowing himself to be inveigled into Brüno's hotel room for an "interview"? It hardly matters. That desperation is Brüno's universal principle. Thus, Baron Cohen reserves his most brutal satire for the use of accessory children.

Returning from safari, Brüno unpacks his souvenirs before an incredulous crowd surrounding the airport baggage carousel; the trinkets include a six-month-old African adoptee. Naturally, he uses the baby to get himself on a Springer-type TV show, infuriating a mainly African American audience by explaining that little O.J. is his "dick magnet." Others may be appalled when Brüno haughtily auditions a series of avid stage parents, getting them to agree to allow their babies to act on a set lit by phosphorous, work with "antiquated machinery," dress up as Nazis, dramatize the crucifixion of Christ and, if necessary, submit to liposuction. Outrage is entertainment! Baron Cohen has predicated Brüno on the idea that Americans will do almost anything to achieve their fifteen minutes of fame — as will Brüno, not to mention his inventor. What's more, we dig it.

Funny as it is, Brüno could not be as shockingly uproarious as Borat. No matter how well retold, a joke necessarily loses explosive force the second time around. But a great gag is a thing of beauty forever — so, too, a comic performance. As the primitive Asiatic "other" Borat (at once crypto Jew and rabid anti-Semite), Baron Cohen articulated a violent antipathy, inciting the unwary to agree with him. As the sophisticated, though stupid, European "other" Brüno (at once narcissistic celeb and frantic wannabe), Baron Cohen courts that antipathy himself. In both cases, he confounds his audience, creating a persona we hate to love.

 
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