Cohen is quick to point out that the first LouFest is by no means a dress rehearsal or trial run — it's game on. "Our first year is our year to deliver an amazing event that people fall in love with," he says. "This isn't a practice run. We've designed it to a degree that we think it's going to be complete in every way. It's been the sweat and toil and hard work of everyone involved. This is obviously an event that's bigger than one person."
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