"We do want to appeal to a younger demographic," he offers. "When I was in retail, a lot of people would come in who were finding turntables at Goodwill. We don't have anything at that price level. There was a big gap when hi-fi stores started closing and Best Buys started opening. A lot of people just didn't get the training. They thought all there was 5.1 surround sound. We call that the era of bad audio."

Charlie Schnyder: "I tell people that if I listen to digital too much I get all jittery."
Jennifer Silverberg
Charlie Schnyder: "I tell people that if I listen to digital too much I get all jittery."

But Schnyder believes that if people just listen, they'll embrace pleasures of a beautiful hi-fi, analog system. "I tell people that if I listen to digital too much I get all jittery," he says. "Then I have to listen to my records and just calm down."

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