"We do want to appeal to a younger demographic," he offers. "When I was in retail, a lot of people would come in who were finding turntables at Goodwill. We don't have anything at that price level. There was a big gap when hi-fi stores started closing and Best Buys started opening. A lot of people just didn't get the training. They thought all there was 5.1 surround sound. We call that the era of bad audio."

But Schnyder believes that if people just listen, they'll embrace pleasures of a beautiful hi-fi, analog system. "I tell people that if I listen to digital too much I get all jittery," he says. "Then I have to listen to my records and just calm down."

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