I have attended 2 of these events in the past (one in Anaheim Ca, and one in Ontario Ca. I don't remember anyone strong arming me into the purchases (I made none, by the way). I even got to meet a couple of heros of mine in Anaheim (Tom Hopkins, Dr Robert Schuller, and Phil Town). Remember people, these are BIG names. For what I would have spent on a weeks worth of Starbucks, I had a super way to kill a couple of days, and will gladly do it again.