Yes, it's sweet. And yes, it makes for a good snack. But still....

"Why are we here?" Rob Adams, who's manning the booth, evidently is equipped with telepathic powers. Or maybe he has just heard the question several thousand times today. "The banana is a perfect snack! It even comes in its own biodegradable packaging. We are an oasis."

"We're taking a stand," adds his colleague, Jill Greer. "It's nice to have a healthy option if you're diabetic."

Scripture Candy's founders consider it a blessed company. Customers agree.
William Rice
Scripture Candy's founders consider it a blessed company. Customers agree.

"There's sugar-free candy," Adams posits.

"It tastes terrible," Greer retorts. "Haven't you ever stolen your grandma's candy?"

Bananas are in high demand at convenience stores, thanks to Chiquita Brands International's delayed-ripening technology, which allows the company to keep the fruit from producing ethylene, the hormone that causes it to ripen. But who wants to be the only one at the birthday party peeling a banana while all the other kids tuck into chocolate cake?


Builds Strong Bodies Twelve Ways

Chiquita, it turns out, has brought the one and only honest-to-God fruit at the Sweets & Snacks Expo. But there are plenty of fruit-like products. The manufacturers of Thinkfruit take pride in the fact that their chewy fruit snacks were once real apples and peaches and berries that hung on real trees and bushes before they were sliced up, dried out and packed into pouches. "We use whole berries and lots of sugar — natural sugar," boasts Thinkfruit spokesman Tracy Schulis.

Not all that many years ago, openly advertising that you used sugar would have likely found you searching for a new career. Food historian Andrew Smith notes that as the campaign against tooth decay gained traction in the 1960s, the food industry responded by introducing high-fructose corn syrup. It didn't taste much different from sugar, but it kept food from getting stale or growing mold; after a year on the shelf, your candy would taste the same as it did when you stowed it there. Because it was made from corn, it wasn't subject to the government tariffs on sugar, so it cost less. And perhaps best of all, it wasn't called sugar. What a coup!

In all the excitement, everybody forgot that the "fructose" portion of "high-fructose" is, you guessed it, a sugar, and, as such, caused cavities. More recently, scientists have learned that the body (be it experimental rat or human) is unable to process high-fructose corn syrup as thoroughly as it processes sugar, because high-fructose corn syrup contains extra molecules the body has no use for. And those get converted into fat, specifically abdominal fat, which contributes to heart disease and diabetes.

This discovery happened to coincide with reports of a nationwide obesity epidemic. All of a sudden plain old cane sugar doesn't seem quite so bad — though the fact that some food manufacturers are bragging about it baffles even their target audience, the folks at Whole Foods Market Inc. "It's really weird," says Nicole Carpenter, a marketing and communications specialist at the Austin, Texas-based grocery chain.

Adds Carpenter, candidly but prudently: "You'll still gain weight if you eat our candy."

Still, Thinkfruit and its freeze-dried kin can tout one significant advantage over the natural substances from which they were derived: They'll be able to sit on a supermarket shelf for a year, maybe more.

On Day Two of the expo, Joy Bauer, nutritional guru-in-residence at the Today show, delivers a keynote lecture on healthy eating. Eat more whole grains, she exhorts her audience, and eschew whole-milk products in favor of low-fat dairy. If 90 percent of what you eat is good for you, reasons Bauer, you can use the remaining 10 percent for indulgences.

Unfortunately, Bauer reports, the average American eats 2.23 snacks a day, or 24 percent of his or her caloric intake. That means Joe Shmoe needs to reduce his daily snacking by more than half. Which poses a problem for the vendors who want — no, need — people to snack more. (True, people could buy snacks and not eat them, but that's the sort of exercise in folly the Einsteins among us euphemistically refer to as a "thought experiment.")

Oddly, Bauer had been much more severe on TV only two days prior, when she lambasted snack manufacturers during a Today segment, pointing out how they print exaggerated health claims on their packaging. It so happens that one of the companies Bauer singled out for castigation, Welch's (and, specifically, Welch's Fruit Snacks), has ponied up for a booth at the expo. Following her speech, Bauer seeks out the Welch's reps and apologizes for humiliating them in front of a national audience.

"She said the [show's] producers had brought the product and told her to talk about it," recounts Jody King, a marketer for Welch's. King says she accepted the apology, reasoning, "She said four strawberries are better than our product, and that's true." (Bauer also noted how Welch's makes a big deal about how a single packet of Fruit Snacks contains an entire day's supply of Vitamin C, which doesn't even begin to make up for the fact that the product also contains artificial colors and flavors, not to mention corn syrup — albeit not of the high-fructose variety.)

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My Voice Nation Help
9 comments
Basti Auser
Basti Auser

YES , WE CAN...YES , WE CAN...WE WILL WIN IN WAR ON TERROR (30 whities or what are terrorists will never come back alive...thank you lord....aaamen).

What do you mean tragedy! It was just a birthday present for planet apes president !!! That's all ! Feels great to flip hamburgers and hip hop atop of good news...makes you feel vibrant and energized !!!

ARIZONA = UTOYA = GOVERNMENT‘S "AFTERLIFE" CASH & $$ FLASH MOB (there was no shooting in Utoya or Arizona, but tear gas and theater instead on faces of multiculturalism maniacs..your guilt or blame and shame weapon against us and our families in our own countries atop of forceful unemployment during so called "ECONOMIC CRISES" during which third world foreigners are allowed to rape, kill, and still is nothing else but fast way to early retirements for government related criminals/ terrorists...$$$ extra bonuses, and newly issued state identities while calling you a terrorists) !!! http://stateofterror.blogspot.... or http://stateofterror.wordpress...

OBAMA = STALIN = BUSH or USA = SOVIET UNION http://avsecbostjan.blogspot.c... or http://avsecbostjan.wordpress.... Whitie is fighting war on terrorism just to come home and be pronounced as terrorist...turned in Timothy, jobless, homeless ...YESSS, WE CAN...YESSS, WE CAN...GABBY OPENED HER EYES (Obaminator’s psychotic speech in Tucson = failed “Apocalypse Now“)

WAKE-UP !!! WAKE UP PEOPLE BEFORE IT GETS ALL TO LATE ON PLANET APES !!! TEARS WON'T DO YOU ANY GOOD !!! AS BUSH STATED "THAT'S WHAT THEY ARE PAID FOR"(to die ) !!

EVEN IF IRAQ WOULD HAVE BEEN WAR FOR OIL ONLY, VETERANS WOULDN'T NEVER EVER HAVE TO BE HOMELESS PEOPLE THE WAY THEY ARE AND NOR WOULD OUR PEOPLE HAVE TO DIE ALLOVER THE PLACE THE WAY THEY DO TO VERY TODAY(never ending “war on terror” story). BECAUSE EVEN IF WAR WAS FOR THE SAKE OF MONEY, MONEY SHOULD BE USED FOR AMERICAN CITIZENS AND NOT WHAT THE CASE IS OR AGAINST WHITES(to destroy us allover the world) !!! You don't really proof for 911, just put your sht together in your heads...THIS IS PLENTY ENOUGH TO HAVE O(B)SAMA INDICTED FOR CRIMES COMMITTED AGAINST WHITE AMERICAN HUMANITY TOGETHER WITH HIS ZIONIST MASTERS) !!!

Don't worry O(s)bama, you have just saved USA what is lots of Dollars in your DEBT DEALS as those best of America or Navy Seals would also grew older and then you already know how it goes...DEAD & ILL = DEBT DEAL !!!

HOW MUCH FURTHER ARE WE WILLING TO GO IN ORDER TO PLEASE VERY SAME PEOPLE WHO DENY US EVEN THE RIGHT TO EXISTENCE(what is to you country without laws or lawless country in respect to your personal rights, but the one that in contrast to your denied basic human rights recognizes you extremely liable when payments are due) !!?

IS IT INDEPENDENCE THAT WE CELEBRATE OR DEPENDENCE (what are your credit card bills or alimony saying about it) !!? HOW IS YOUR DIABETES AND LOST MARRIAGES !!? FORECLOSURES AND JOB SEARCH !!? THAT IS THE QUESTION TO BE OR NOT TO BE !!! IS IT LAND OF THE FREE OR STATE OF TERROR AGAINST OWN POPULATION !!? IT IS TIME TO LET THEM KNOW WHAT COLOR ARE THE STRIPES ON OUR STAR SPANGLED BANNER !!! TIME TO DETERMINE WHOSE INDEPENDENCE/AMERICA, WE CELEBRATE TODAY(who wants to erase us and denies us the right to exist) !!! IT IS IMPORTANT TO KNOW WHOM WE ADDRESS WITH "PRESIDENT" (STOP HUMILIATING YOURSELF) !!!

VOTING POLL:

DO WE NEED MORE PROOFS TO INDICT OBAMA AND BUSH ADMINISTRATION FOR CRIMES COMMITTED AGAINST WHITE HUMANITY !!?

1)NO, THEY ARE CLEARLY GUILTY AS OIL WAR NEVER EVER WAS REAL ISSUE IN GENOCIDE AGAINST WHITES. REAL ISSUE ARE FACTS OR WHAT WE WITNESS TODAY WHEN VETERANS ARE HOMELESS, JOBLESS, KILLED, ETC.

2)NO, AS 911 ALONE AS WELL AS ACTIONS IMPOSED AGAINST WHITES IN USA (as well worldwide) ARE CLEARLY INDICATING ACTS OF GENOCIDE AGAINST WHITE HUMANITY

3)YESS AS JUST YESTERDAY(for over 15 years to very yesterday), WE (news/media = vacuum world of lies) WERE TELLING YOU THAT UNEMPLOYMENT WAS AT 10% WHILE TODAY ONE IS AT 50% (HOW COME NO ONE QUESTION JOURNALISM LIKE THIS OR WHAT IS WORLD OF LIES AND DEMENTIA)!

4)I AGREE WITH FIRST TWO ANSWERS ABOVE. IT IS TIME TO PRESS CRIMINAL CHARGES AGAINST BOTH ADMINISTRATIONS DUE TO ACTS OF GENOCIDE AGAINST WHITE HUMANITY FOR THE SAKE(SAFETY) OF US AND OUR CHILDREN(DO NOT TURN THEM IN WHITE REFUGEES ON PLANET APES OR WHAT YOU ARE ABOUT TO SEE WHEN VISITING ABOVE PAGES) !!!

Jkenah
Jkenah

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AaronL
AaronL

I liked the fact that sources for this article included a professor named Nestle and an author named Almond.

Richard
Richard

Can I bring a hollowed out wheel chair?

will there be a gummy Venus De Milo?

Kel
Kel

I can't believe I just sat here and read a 7 page article on a candy convention in Chicago. But it was well-written and interesting. Which is more than I can say for most AP articles these days. Good story.

James Hodges
James Hodges

What ever happened to Chocolate Babbies?

David Klein
David Klein

One of the biggest hits at this trade show if not the biggest hit was a candy product called "farts." The headlines in a Chicago newspaper said "farts to be released in Chicago."

David Klein
David Klein

This is the best article I have read about the 2011 candy and snack convention. I too was in Chicago as an exhibitor. In fact I have written a whole chapter on the 2011 trade show for my upcoming book A Man and his Beans--the David Klein Story which will be a companion for our documentary Candyman:the David Klein Story.. Keep up the great writing style. Thank you.......

 
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