Is it healthy? "It's the gaming community," Mullin shrugs. "Who's healthy in the gaming community? It's healthier than Domino's Pizza or Fritos or Cheetos."

At last: a product with no redeeming value aside from the simple pleasure of eating it!

And then Mullin has to go and spoil the moment.

Professor Sauernoggin works the Toxic Waste Candy booth at the recent Sweets & Snacks Expo at McCormick Place in Chicago.
William Rice
Professor Sauernoggin works the Toxic Waste Candy booth at the recent Sweets & Snacks Expo at McCormick Place in Chicago.
Jill Robbins developed HomeFree cookies so that her son, who has multiple food allergies, would be able to enjoy snacks with his friends.
William Rice
Jill Robbins developed HomeFree cookies so that her son, who has multiple food allergies, would be able to enjoy snacks with his friends.

"It contains a vitamin for fast thinking!" he says. "A very well-known lab developed the vitamin mix that improves cognitive functions. On our website there are 35 scientific papers that support the science."


Air Contains Zero Calories

How hard it must be to make people happy! Even the giants seem to be feeling the pressure. Hershey's, which occupies one of the largest and most ostentatious of Expo booths, has resorted to pumping out onto the convention floor the smell of chocolate cupcakes being baked. There are no chocolate cupcakes being baked, of course, but it's a fair approximation of the smell, if faintly chemical. Inside the booth smiling marketing girls give away actual chocolate cupcakes covered in white frosting, which conventioneers can accessorize with the Hershey's products of their choice.

This Wonka-worthy wonderland has been erected to promote Hershey's newest bar: the Air Delight. The company has plastered ads for its chocolate debutante all over Sweets & Snacks Expo literature, touting how much "lighter" it is than the old-school Hershey's Milk Chocolate Bar.

That's because it's filled with air bubbles that occupy tiny plots of real estate, whereas its heftier sibling contains, well, chocolate. All those bubbles amount to precisely ten fewer calories and one less gram of fat than Hershey's mainstay. And truth be told, the Air Delight is a blatant rip-off of competitor Nestle's Aero.

No matter. Because like everyone else, Hershey's is trying. They need to.

"It's a perpetual American story," notes Candyfreak memoirist Steve Almond. "To me there's a kind of poignancy to it: They're marketing to people who want to make a bad deal. That's what Americans do. 'Have a Coke and a smile!' 'Snickers really satisfies!' If it's in Whole Foods, it's gotta be healthy!"

But if the candy's good for you, if it eases your insomnia or abates your cirrhosis or ensures that your third-grader can eat cookies and nut-butter cups at lunch just like all the other kids; or if the candy's good for the world, if it helps fund breast-cancer research or feeds homeless kids or hastens the salvation of a lost soul or two — then how bad a deal can it possibly be? To hell with Joy Bauer and her 10 percent allotment!

"Here's a dirty secret," says Almond. "We know we're eating candy. We want to be eating candy."

It's just that some people need more of a nudge than others.

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9 comments
Basti Auser
Basti Auser

YES , WE CAN...YES , WE CAN...WE WILL WIN IN WAR ON TERROR (30 whities or what are terrorists will never come back alive...thank you lord....aaamen).

What do you mean tragedy! It was just a birthday present for planet apes president !!! That's all ! Feels great to flip hamburgers and hip hop atop of good news...makes you feel vibrant and energized !!!

ARIZONA = UTOYA = GOVERNMENT‘S "AFTERLIFE" CASH & $$ FLASH MOB (there was no shooting in Utoya or Arizona, but tear gas and theater instead on faces of multiculturalism maniacs..your guilt or blame and shame weapon against us and our families in our own countries atop of forceful unemployment during so called "ECONOMIC CRISES" during which third world foreigners are allowed to rape, kill, and still is nothing else but fast way to early retirements for government related criminals/ terrorists...$$$ extra bonuses, and newly issued state identities while calling you a terrorists) !!! http://stateofterror.blogspot.... or http://stateofterror.wordpress...

OBAMA = STALIN = BUSH or USA = SOVIET UNION http://avsecbostjan.blogspot.c... or http://avsecbostjan.wordpress.... Whitie is fighting war on terrorism just to come home and be pronounced as terrorist...turned in Timothy, jobless, homeless ...YESSS, WE CAN...YESSS, WE CAN...GABBY OPENED HER EYES (Obaminator’s psychotic speech in Tucson = failed “Apocalypse Now“)

WAKE-UP !!! WAKE UP PEOPLE BEFORE IT GETS ALL TO LATE ON PLANET APES !!! TEARS WON'T DO YOU ANY GOOD !!! AS BUSH STATED "THAT'S WHAT THEY ARE PAID FOR"(to die ) !!

EVEN IF IRAQ WOULD HAVE BEEN WAR FOR OIL ONLY, VETERANS WOULDN'T NEVER EVER HAVE TO BE HOMELESS PEOPLE THE WAY THEY ARE AND NOR WOULD OUR PEOPLE HAVE TO DIE ALLOVER THE PLACE THE WAY THEY DO TO VERY TODAY(never ending “war on terror” story). BECAUSE EVEN IF WAR WAS FOR THE SAKE OF MONEY, MONEY SHOULD BE USED FOR AMERICAN CITIZENS AND NOT WHAT THE CASE IS OR AGAINST WHITES(to destroy us allover the world) !!! You don't really proof for 911, just put your sht together in your heads...THIS IS PLENTY ENOUGH TO HAVE O(B)SAMA INDICTED FOR CRIMES COMMITTED AGAINST WHITE AMERICAN HUMANITY TOGETHER WITH HIS ZIONIST MASTERS) !!!

Don't worry O(s)bama, you have just saved USA what is lots of Dollars in your DEBT DEALS as those best of America or Navy Seals would also grew older and then you already know how it goes...DEAD & ILL = DEBT DEAL !!!

HOW MUCH FURTHER ARE WE WILLING TO GO IN ORDER TO PLEASE VERY SAME PEOPLE WHO DENY US EVEN THE RIGHT TO EXISTENCE(what is to you country without laws or lawless country in respect to your personal rights, but the one that in contrast to your denied basic human rights recognizes you extremely liable when payments are due) !!?

IS IT INDEPENDENCE THAT WE CELEBRATE OR DEPENDENCE (what are your credit card bills or alimony saying about it) !!? HOW IS YOUR DIABETES AND LOST MARRIAGES !!? FORECLOSURES AND JOB SEARCH !!? THAT IS THE QUESTION TO BE OR NOT TO BE !!! IS IT LAND OF THE FREE OR STATE OF TERROR AGAINST OWN POPULATION !!? IT IS TIME TO LET THEM KNOW WHAT COLOR ARE THE STRIPES ON OUR STAR SPANGLED BANNER !!! TIME TO DETERMINE WHOSE INDEPENDENCE/AMERICA, WE CELEBRATE TODAY(who wants to erase us and denies us the right to exist) !!! IT IS IMPORTANT TO KNOW WHOM WE ADDRESS WITH "PRESIDENT" (STOP HUMILIATING YOURSELF) !!!

VOTING POLL:

DO WE NEED MORE PROOFS TO INDICT OBAMA AND BUSH ADMINISTRATION FOR CRIMES COMMITTED AGAINST WHITE HUMANITY !!?

1)NO, THEY ARE CLEARLY GUILTY AS OIL WAR NEVER EVER WAS REAL ISSUE IN GENOCIDE AGAINST WHITES. REAL ISSUE ARE FACTS OR WHAT WE WITNESS TODAY WHEN VETERANS ARE HOMELESS, JOBLESS, KILLED, ETC.

2)NO, AS 911 ALONE AS WELL AS ACTIONS IMPOSED AGAINST WHITES IN USA (as well worldwide) ARE CLEARLY INDICATING ACTS OF GENOCIDE AGAINST WHITE HUMANITY

3)YESS AS JUST YESTERDAY(for over 15 years to very yesterday), WE (news/media = vacuum world of lies) WERE TELLING YOU THAT UNEMPLOYMENT WAS AT 10% WHILE TODAY ONE IS AT 50% (HOW COME NO ONE QUESTION JOURNALISM LIKE THIS OR WHAT IS WORLD OF LIES AND DEMENTIA)!

4)I AGREE WITH FIRST TWO ANSWERS ABOVE. IT IS TIME TO PRESS CRIMINAL CHARGES AGAINST BOTH ADMINISTRATIONS DUE TO ACTS OF GENOCIDE AGAINST WHITE HUMANITY FOR THE SAKE(SAFETY) OF US AND OUR CHILDREN(DO NOT TURN THEM IN WHITE REFUGEES ON PLANET APES OR WHAT YOU ARE ABOUT TO SEE WHEN VISITING ABOVE PAGES) !!!

Jkenah
Jkenah

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AaronL
AaronL

I liked the fact that sources for this article included a professor named Nestle and an author named Almond.

Richard
Richard

Can I bring a hollowed out wheel chair?

will there be a gummy Venus De Milo?

Kel
Kel

I can't believe I just sat here and read a 7 page article on a candy convention in Chicago. But it was well-written and interesting. Which is more than I can say for most AP articles these days. Good story.

James Hodges
James Hodges

What ever happened to Chocolate Babbies?

David Klein
David Klein

One of the biggest hits at this trade show if not the biggest hit was a candy product called "farts." The headlines in a Chicago newspaper said "farts to be released in Chicago."

David Klein
David Klein

This is the best article I have read about the 2011 candy and snack convention. I too was in Chicago as an exhibitor. In fact I have written a whole chapter on the 2011 trade show for my upcoming book A Man and his Beans--the David Klein Story which will be a companion for our documentary Candyman:the David Klein Story.. Keep up the great writing style. Thank you.......

 
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