50 percent more of what number? How many people came through the gates last year? To say that it isn't about quantity is a laugh! If there isn't enough quantity (of folks paying) then there will be no next year. The gate count last year was thousands less than expected. And to make comparisons to Coachella is also funny. LouFest is ACL Light. If the acts performing aren't larger in the future, there will be no future. And stop relying on kids to spread the word about LouFest!