Odd Future

8 p.m. Friday, September 14. The Pageant, 6161 Delmar Boulevard.

LA's underground new-west hip-hop collective Odd Future Wolf Gang Kill Them All (OFWGKTA for short) has made quite a splash since first arriving on the scene in 2007, owing in large part to the intelligent direction of its leader, Tyler, the Creator. As somewhat of a social-media genius, Tyler had the clunkily worded name of the group on the tip of every music critic's tongue before he and his teenage cohorts even played a single show outside of their hometown. This is the group's second full U.S. tour and its first stop in St. Louis. It is also the first tour to include member Earl Sweatshirt, the lyrical prodigy whose wordplay has drawn comparisons to heavyweights like Nas and Eminem since he was only fifteen.

Haters Gonna Hate: OFWGKTA has reached that tipping point for every hype-laden group wherein popularity laps itself and the underground starts complaining, which is generally the surest sign that full-on mainstream success is imminent. Catch them now so you can brag about it to your loser friends later.

 
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