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VOICE: Side Effects engages with Big Pharma's highly effective grip on the American popular imagination.

BURNS: Depression is a thing that really exists, and so is sadness. But those are two different things, and sadness can be a very well-reasoned response to a set of circumstances around you. Depression is a debilitating syndrome that is persistent. But if you're sad, you certainly don't want to stay there, and you don't want to get depressed, so why not take the pill that seems to solve the even bigger problem? When the people watching those commercials aren't all that educated about those things, and you see someone who looks like you staring out a window or sitting on a park bench being sad and everyone else is running around with a balloon, you want to be with the balloons.

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