Perhaps Scott Foundas viewed a different film than I, but I found this Disney rendition of the Baum tale of Oz to be a keen mix of comedy, fantasy and drama.
Foundas referenced the influence of the 'Evil Dead' director, and a movie such as 'Drag Me to Hell' in assessing this Disney movie, so it's probable that Mr. Foundas was a bit prejudicial going into this movie review. But I could be way off base there...
It's a kid's movie; rated PG.
'Oz the Great and Powerful' is a colorful and imaginative production that introduces the audience to delightful cast of characters (and the B & W to color transitions pays clever homage to the old 1939 classic).
There's plenty to engage (and mildly frighten) children - with witches, flying monkeys and magical balls of fire - as well as entertain adults with deeper themes of corruption and redemption; consequences and rewards for individual choices in life.
The actors Franco and Kunis flesh out fetching, yet eventually adversarial people (which helps explain how the evil witch became, well - so evil), and adds child appropriate passion to this great big adventure in Oz.
Is Franco a 'Robt. Preston-esque' charming rogue to add more oomph to this character? Nope. But he's as good as any in the current crop of cads. And only Veronica Lake could smolder more than Kunis, it's true, but she's dead, and Kunis is the box office darling of this age. And plenty easy on the eyes.
Like I said: It's a kid's movie; rated PG. I highly recommend it.