That's the problem, Wizard World is looking at it like a market. I have been to many conventions around the country, and Wizard World is horrible to it's fans. Did you know that all the local geek groups used to have tables set up where locals can connect with local clubs, they now charge those non-profit, charitable groups $600 for a booth? They also charge more for autographs for the same celebs that attend different cons. Basically it's like attending an overpriced flea market. Dragon*Con is a convention 10 times larger than WW cons, and yet it costs the same to get in. They have tables for the fan groups, activities to do, panels, parades, and more reasonably priced autographs. WW doesn't care about the fans, and the only way to send them a message is to stop giving them money.
Join the boycott and look here for more info: https://www.facebook.com/BoycottWizardWorldConventions