Best Trend In Local Band Merchandise - 2001
There was a time in the world of band T-shirts when the only rule was "bigger is better," and consequently the baggy slacker look served to androgynize an entire generation of concertgoers. Fortunately, some enterprising St. Louis acts have recently realized that not all 20- to 40-year-old female rock fans want to look like adolescent boys. To that end, local rockers such as Sexicolor and the Fantasy Four have wisely introduced baby T's and other smaller-size shirts to their merch tables. This not only doubles their market, increasing the likelihood that shirts are being bought, it increases the odds that they're actually being worn, and not just to bed.