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Best Orange Soda St. Louis 2002 - Vess Whistle Orange

If you simply have to know, all the ingredients of soft drinks are right there on the label. Sometimes knowing can be unsettling. The third most prevalent ingredient in Mountain Dew, both the dreary regular flavor and the fantastic Code Red variety, is orange juice from concentrate. Even if you try real hard when you take a sip, chances are, you won't taste it, but it's there. Pick up a Whistle by Vess, and the closest you'll get to an orange in the literal sense, maybe, is "natural flavor." There's ester gum and gum acacia, and the very last listed item is -- gulp -- brominated vegetable oil.

But hey, why ruin a good thing by thinking about it? Whistle just tastes great. It's a local addiction that dates back to 1916, when Vess Jones concocted the formula. For folks born and raised here, it's the kind of thing that, when you were a kid, your Grandma Fannie bought for you because it was your favorite. Vess Soda was locally owned until 1994, when Don Schneeberger sold it for $24.7 million to Cott Beverages Inc., based in Toronto. Vess is packaged in Maryland Heights and peddled throughout Missouri, Illinois, Indiana, Kentucky and northern Arkansas. Cott's main business is making soda for store labels -- including the Sam's Choice brand for Wal-Mart, Sweet Valley for Aldi, Super S for Schnucks and on and on. Vess sells 27 flavors of soda, including the newest, kiwi-strawberry. Whoa -- suddenly a dash of brominated vegetable oil in orange soda sounds okeedokee.

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8 comments
Riverbrat418
Riverbrat418

Your story is wrong - Vess did not "concoct the formula" - Charles Leiper Grigg was working for a manufacturing company owned by Vess Jones. It was there that Grigg invented and marketed his first soft drink called "Whistle" for the Vess Soda Company

Larry Henrikson
Larry Henrikson

Anybody selling vess in our area? Do you have Vess, Strawberry flavor in diet?

Rebekah
Rebekah

How can I go about ordering your soda. Dose all you soda come no sodium. Why I ask dose all of your soda come sodium free is because I am on a low/ to no sodium Diet. It is nice to know that I can find no sodium soda that I can drink. I really enjoy your product. Please let me know how I can order it and if all you soda is sodium free.

June
June

My father was a traveling salesman for Whistle Orange drinks in New England in the 1920's before the crash!

william harvey
william harvey

why is it so hard to find it is the best soda there is

Rita Hollinshed
Rita Hollinshed

My husband and I were raised in St. Louis. We are now residents of Washington State and have not been able to find local vendors who sale Vess soda. Are there any local sellers of this AWESOME product!? My husband really enjoys Vess Orange because it makes the best floats with Vanilla Ice Cream.

Thank you!The Hollinsheds of the "Show Me State"

connie sisco
connie sisco

i love vess soda. until lately we could buy cans and 2 or 3 liters.now the major grocers like schnucks,shop and save and probably dierbergs are taking it off their shelves making way for their store brands whats up with that.. 7 up is right up the street from me can i buy it there hopefully by the cases?

Pat
Pat

Would like to know where to buy Whistle Orange -hadn't had it for 50 years.

Please get back to me if you have the answer,Thanks,Pat

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