Best Self-Promotion St. Louis 2002 - CORE Project
Say what you will about the CORE Project's melding of hip-hop and hippie jams, but you cannot deny this band's fervor when it comes to promoting themselves. Their graffiti-style fliers are ubiquitous, and their "Hello, My Name Is CORE Project" stickers are found on street signs in Bridgeton, Florissant, Affton, Wildwood and all points in between. There is not a Burger King in the Metro area that hasn't had a CORE sticker affixed to its drive-thru menu board, and even the Great River Road in Illinois has been stickered between Collinsville and Pontoon Beach. If getting your name out is the most important facet of advertising, the CORE Project is the most successful ad campaign since anthrax. Turn around -- there's probably a CORE sticker on your back right now.