Correction regarding Eric Brende's book title in your article. The proper title is: "BETTER Off: Flipping the Switch on Technology."
I haven't read it but plan on doing so as soon as possible. Saw his interview on "Faith and Culture" program on EWTN television network. Amazing!!!
I came across this article on Eric's soap while looking for information on hermann, mo.I have visisted Hermann from Texas on several occasions and even once considered relocating there but the house I wanted to purchase on second street fell through.On oneof my visits, I met Eric who was making soap with his wife and children at their home. He also provided transportation service around town on his three wheel cycle people carrier. I had forgotten Eric's name until reading this article. I am certain it is the same guy who peddled me around town and brought me to his house to meet his family who were busy making soap as we came in the house!Thanks,Rob