Best Toy Store - 2008
Toys "R" Us
When you're a child and you enter a toy store, it's not just the Christmas-morning rush of "Toys!Toys!Toys!" that staggers you, it's the size of the place. Of course, everything is larger when you're smaller, and as you grow up you rarely experience that feeling anymore. But step into a Toys "R" Us and you'll feel it. It's part of the design plan, obviously, the high shelves and higher ceilings, the hectares of bicycles, that brightly colored plastic landscape — it thrusts you back to that age when everything was big and wonderful, and you feel like a kid again. You also find yourself making decisions like a kid, pawing through that wall of McFarlane Toys in search of a now-desperately needed Guy LeFleur NHL action figure, or wondering how many extra darts you should buy with the Nerf N Strike Vulcan EBF-25 Blaster (is 200 enough? Really? Really?), or just how badass your LEGO Motorized Walking AT-AT is going to look tromping its way around your cubicle. It might be a good idea to bring a parent with you, or perhaps a spouse, to supervise how you spend your money. Because honestly, it's very difficult to justify that Easy-Bake Oven and Snack Center when you won't even microwave a hot dog in real life.