For too long hemorrhoids have been the malady that dare not speak its name. Now comes the Midwest Hemorrhoid Treatment Center to offer corporeal and psychological relief. MHTC's ad depicts men and women of a certain age leading an active lifestyle: golfing, jogging and shopping in comfort. Ordinary, right? But dig the jingle: "Midwest Hemorrhoid Treatment Center.... Don't Suffer in Silence!" Abetted by a Lawrence Welk-worthy vocalist, the '70s song stylings of this little nugget turn a prolapse into poetry.
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