The RFT should reconsider their editorial choices. I understand that the RFT needs to 'spread the wealth' and can't give it to the one store in St. Louis that stands head and shoulders above all the rest *every* year even if they deserve it. At a minimum, the RFT should choose a store that is actually doing something in the local community to reach out to new readers or to push the comic medium towards the mainstream.
I can only suppose this award was given ironically. The RFT praises the aspects of a store that make it sound like something out of 'The Simpsons' and it's insulting to fans of comics who appreciate the value the medium brings to ordinary people like me.
Unless the RFT can make editorial picks that actually mean something, I suggest you leave the category out unless you can give it to a store that really deserves it.