Best Green Business - 2010
A dirty home can be scary. Dust, dander, bacteria of all stripes — the stuff is everywhere, and getting rid of it can seem like an insurmountable task. But you know what else is scary? Kitchen cleaners with 25 completely unpronounceable ingredients and bottles of shower-scrubbing foam that just might also have the power to strip your car and/or help detonate a bomb. Should you really jeopardize the health of your pets, your family and your planet in the name of sparkly countertops? Thanks to Herb'n Maid, that's one question you can answer with an emphatic no. This cleaning company, founded by local couple Richelle White and Larbi Belkouch, combines a passion for green living with a commitment to detail-oriented cleanliness. White, an asthma sufferer, always knew that she needed to keep harmful allergens out of her living space — but she wasn't willing to use environment-endangering products to achieve that goal. Her husband Larbi, a research scientist, began whipping up green-cleaning concoctions that safely, effectively ousted the allergens. Today, the Herb'n Maid cleaning team uses these products in homes and businesses throughout the St. Louis area. The result? Beautifully cleaned homes with a next-to-zero impact on the environment. The team's attention to detail — such as placing pet toys in a cute arrangement or leaving bags of organic tea near the stove — quickly turns one-time customers into long-term clients. After a long day, nothing feels better than coming home to a clean house. And in a world rife with toxins, nothing feels better than knowing your home was cleaned the safe, green way.