Drive past 2720 Cherokee Street on most weekend nights, and you'll find a gaggle of people, from teenagers through thirtysomethings, lined up on the sidewalk to gain access to the club. Though 2720 has been in operation for a little less than a year, its magnet-like ability to draw in music fans is due in no small part to the efforts of Joshua Grigaitis, the man behind the Loyal Family brand of show promotions and event planning. Known to most as Joshua Loyal, Grigaitis got his start in the business through booking shows at his father's Hill-area tavern, Pop's Blue Moon. Since then his shows have broken out of the jam-band scene and have come to encompass bluegrass, hip-hop, funk and DJ performances, and his space at 2720 Cherokee serves as a big, blank canvas for Grigaitis' come one/come all approach to throwing memorable events and uniting music lovers.
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