It's always tempting to give this award to the band with the longest, punniest name, with bonus points for ironic pop-culture or sexual references. But local duo We're Wolf wins the prize for its very simplicity. Not only is the name short, to the point and nicely ironic (for there's nothing terribly rapacious about the pair's whimsical acoustic pop songs): It succeeds in acting as a triple entendre. It's a mythological predatory beast, a self-referential description and, if you take out the apostrophe, a past recollection. Plus, by making "wolf" the second word, We're Wolf differentiates itself from Wolf Parade, Wolf Eyes and every other wolf-oriented band out there. It has a nice "why didn't I think of that?" quality to it.
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