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Best Bridal Shop St. Louis 2012 - Frew's Bridal

Frew's Bridal

305 Piasa St.

Alton, IL 62002


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For 31 years Frew's Bridal occupied a bland boxlike space in a nondescript strip mall on Alton's outer parkway. This year the shop relocated to a gorgeously renovated old building in downtown Alton that once housed a strange and "haunted" antique store called Tootie's. What was once a Pepto-Bismol pink storefront has been painted a more sophisticated brown; the concrete floors have been stained and polished to a mother-of-pearl sheen; and if there are any ghosts left inside, they're having a lot more fun trying on gowns than they were wafting through junk dust. Frew's Bridal is an authorized dealer for the mega-popular bridal designers Maggie Sottero and Pronovias, as well as at least 25 other brands. The website associated with Frew's ( has a huge, international following. The store also carries plenty of plus sizes. Yes, there's something for everyone at Frew's. For evidence of that, just take a gander at the happy brides-to-be twirling in front of the ornate, dressing-room mirrors.

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