Best Local TV Commercial St. Louis 2012 - Cardinal Glennon Children's Medical Center
Cardinal Glennon's current TV spots show a montage of doctors and nurses and sick but happy children while a mid-tempo Gypsy jazz swing track plays in the background. At its close, the music comes to the forefront as a female voice sings "At Cardinal Glennon...." Then the song, and therefore the ad itself, takes an odd turn as guitar chords take a sinister sidestep into dissonance and the singer continues, "...our love for kids just keeps on growing," before resolving into a happy ending as though nothing out of the ordinary just occurred. Like 2009 "Best Local TV Commercial" winner Midwest Hemorrhoid Treatment Center ("Don't suffer in silence!"), Cardinal Glennon understands the pervasive power of a good jingle.