And they are the subject of a sudsy documentary, Beer Wars
, playing only one night -- TONIGHT -- in movie theaters across the country.
Made by a woman who's allergic to alcohol (egads!
), the documentary focuses on micro-brewers Rhonda Kallman of New Century Brewing
and Sam Calagione of Dogfish Head Brewery and Distillery
and their "battle" to make it in a multinational marketplace dominated
by Miller, Coors and our very own company we suddenly love to hate,
So, will we see any locals in the flick?
Definitely not August Busch IV.
He was still in charge of A-B when director Anat Baron
was doing the filming, and he declined her interview request.
(Apparently he does make a "cameo" appearance.) CEOs from Miller and
Coors did get interviewed.
As for the Saint Louis Brewery, a.k.a. the one-and-only Schlafly
, Baron did sit down for a one-on-one with Tom Schlafly
. But he's not so sure he made the cut.
Schlafly co-founder Dan Kopman,
a self-described film buff, says he doesn't think Tom Schlafly fit the mold the
directors and producers were looking for. "The perspective they're
taking is, It's us [the little guys] against them [the multinationals].
But really, in all honesty, it's us against us
The movie's showing at 7 p.m. the AMC Chesterfield and the AMC Esquire 7 tonight