Wednesday, January 27, 2010
"More Meat in the Morning:" Hardee's Rolls Out 830-Calorie Breakfast Sandwich
By Nick Lucchesi
on Wed, Jan 27, 2010 at 12:30 PM
To further the double entendre, Petroff is referring to double sausage in the morning. As in the "Double Sausage Egg 'N' Cheese Biscuit," the St. Louis-based fast-food chain's latest entry in the awesomely unhealthy market niche of fast-food breakfasts.
The Double Sausage Egg 'N' Cheese Biscuit
went on sale at the 55 St. Louis area Hardee's locations on Tuesday morning (you can't get it at Carl's Jr.
, which specializes in lunch and dinner). It'll set you back $2.39 (or $4.09, if you include "crispy Hash Rounds and a beverage").
Behold a photo of this heart-stoppingly awesome bad boy after the jump.
From the press release:
"Our Sausage and Egg Biscuit has been a staple item on the
breakfast menu for years," said Brad Haley, executive vice president of
marketing for Hardee's Food Systems, Inc. "The only way to improve a
classic was to make it twice as meaty, and therefore, twice as
delicious. It won't take two of these to fill you up in the morning."
The Double Sausage, Egg 'N' Cheese Biscuit consists of
folded egg, two sausage patties and two slices of American cheese packed
in between a freshly-baked Made from Scratch™ buttermilk biscuit.
In case you missed it, them eggs are "folded."
The Double Sausage Egg 'N' Cheese Biscuit is available for only a
"limited" time, notes Petroff, adding that breakfast ends at 11 a.m., and, in case you were wondering, that there'd be "no contest" if the Double Sausage Egg 'N' Cheese
Biscuit were to get in a fight with the McDonald's Egg McMuffin, which
weighs in at a measly 450
"Who doesn't need more meat in the morning?" Hardee's flack Jenna Petroff inquired when reached by phone this morning.