Wednesday, September 22, 2010

KFC Finds Appropriate Metaphor to Advertise Double Down Sandwich

Posted By on Wed, Sep 22, 2010 at 11:00 AM

KFC has brought back the Double Down, its infamous "sandwich" of bacon, cheese and the frightening-sounding Colonel's sauce between two fried (or grilled, if you're a wuss) chicken-breast fillets.

Regular readers know that Gut Check was less than impressed when we taste-tested the Double Down, but we have to give KFC credit for its new advertising campaign. Via Eater comes word that the fast-food chain is employing female college students to hand out free Double Downs while wearing sweatpants with "Double Down" emblazoned across the rear end

Frankly, we applaud this rare example of truth in advertising. Because if there is one thing that the Double Down tastes like...

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