Friday, November 5, 2010

Frito-Lay Canada Responds to Noisy Sun Chips Bag with Reason, Humor, Ear Plugs

Posted By on Fri, Nov 5, 2010 at 9:30 AM

A few weeks ago, Gut Check reported that Frito-Lay was pulling its new, EXTREMELY LOUD compostable Sun Chips bag from the market. In Canada, however, the bag will remain.

Why?

Because, as Frito-Lay Canada sustainability leader Helmi Ansari makes clear in this charming video (via Gizmodo), Canadians are able to confront the minor inconveniences posed by environmentally friendly packaging with reason, humor and free ear plugs. We could learn a lesson.

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