Tuesday, December 7, 2010
Fish Tacos Trendy, Says Incredibly Precise Survey
By Ian Froeb
on Tue, Dec 7, 2010 at 9:30 AM
"the year of the fish taco"
because that's what Nation's Restaurant News
The article cites a study by a firm called Technomic, which found that he number of fish tacos on restaurant menus rose 22.5 percent in the first half of 2010, compared with the first half of 2009."
Dramatic! Until you look at the raw numbers, that is: "Fish tacos were mentioned on menus 109 times in the first half of 2010, compared with 89 times a year earlier." Then again, I don't know if I want to question a survey that is this precise:
Of those menu mentions, 40.2 percent promised grilled fish tacos, but fried fish tacos likely beat them out. Of all the menu mentions, 22.8 percent actually said the fish tacos were fried, 21.7 percent said they were "crisp," 6.5 percent mentioned the word "battered," and 5.4 percent used "breaded" as a descriptor.
Though if Technomic wanted to be really precise, they'd break it down further into those menus that called the tacos "crisp" and those that called them "crispy."*
* - If you think the two words are interchangeable, my editor would like a word with you.
The end of the year always brings a slew of articles heralding what the hot food and restaurant trends of next year will be. How accurate do these pieces turn out? Well, go back twelve months and see how many predicted that 2010 would be