Well duh. A study by Matthew Lapierre at the University of Pennsylvania's Annenberg School of Communication indicates that kids say food tastes better when a beloved cartoon character endorses it. Even when they're fed the exact same food without the character endorsement.
Kids know that cartoon characters aren't real people, right? Apparently not.
Granted, this blind love can have healthy benefits, as Time illustrates:
In fact, researchers at the Sesame Workshop found that when children were asked to choose between chocolate and broccoli, 78% opted for the chocolate bar and 22% favored the healthy vegetable. But when an Elmo sticker was placed on the broccoli, and an unfamiliar character was placed on the chocolate, the broccoli fans swelled to 50%.
That's right - Elmo makes broccoli taste better than chocolate!
What other cartoon characters have tricked kiddos into eating stuff they might not normally eat?
The Simpsons and Butterfinger It's the candy that's the same color inside as the characters!
Garfield and Alpo Cat Food Any kid that grows up with a pet samples the kibble sooner or later. Garfield probably coerced them into it.
Animaniacs and Kraft Macaroni and Cheese We're the Animaniacs! There's macaroni in our slacks! And some baloney, too.
Underdog and Cheerios Oh no! Simon von Sinister has destroyed Cheerios by filling the holes and providing more food volume per box! Underdog, save us from higher value!
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