Ur-breastaurant Hooters has embarked upon what Nation's Restaurant News terms, without even a hint of a smile, "a brand augmentation" to compete against the up-and-comers in its ever-more-crowded field. That includes expanded, upgraded menus -- no, the chicken wings aren't going anywhere -- and an ad campaign that features two owl finger puppets, one an angel, the other a devil. As you can probably guess, these puppets dramatize a potential Hooters customer's reasons for and against going to the restaurant.
While you might suspect that the thought process of the typical Hooters customer goes a little something like, "I'm hungry. BOOBS!", the first ad in the campaign suggests that this typical customer is physically repulsed to the point of nausea by the sight of the inevitable aging of a woman's body, a repulsion that can only be countered by some sweet, young T&A and a dozen buffalo wings.
Watch for yourself after the jump.
Subscribe now to get the latest news delivered right to your inbox.