Friday, January 25, 2013

Top 10 Booze Brands From Luxco, St. Louis-Based Maker of Everclear

Posted By on Fri, Jan 25, 2013 at 7:00 AM


Gut Check's liver went pitter-pat late last week when we got wind that Luxco, our favoritest local liquor distiller, had added another half-bazillion booze brands to its bulging portfolio of alcoholic beverages we've either:

1) never heard of, or

2) consumed to excess at some point in your twenties (or, let's be honest, teens), to the point of vomiting

Beam Inc., maker of (among other things) Jim Beam and Maker's Mark bourbon, unloaded six of its brands, including Wolfschmidt, Lord Calvert and Bellows. According to Beam's press release announcing the transaction, the company "segments its brands into Power Brands, Rising Stars, Local Jewels and Value Creators. The brands being divested to Luxco are among Beam's Value Creators."

As you may have guessed, Luxco specializes in so-called Value Creators.

See also: - "Proof It" (a profile of Luxco from 2004, back when it went by the name of the David Sherman Corporation) - "Blind Drunk" (a tasting of various David Sherman products alongside the better-known boozes that inspired them)

Which is why Gut Check loves the company so dearly, and which is what inspired us to come up with this, a list of our Top 10 Luxco Booze Brands. And, as you'll see in the pages that follow, expert blog mixologist that we is, we've painstakingly paired our list with the best Instagram photos we could find shared on the internet, for your enhanced aesthetic enjoyment.

So pour yourself a shot, tumbler or other vessel-of-choice-ful of your own favorite Luxco beverage and click away...

10. Purple Passion

Honestly, it's hard to love a product that announces it's made with Everclear yet contains only 13 percent alcohol and is, well, purple. But love Purple Passion Gut Check does. Perhaps, down in the deepest purple of our soul, we're believers in tough love.

9. Juárez Gold Tequila

Juárez Gold Tequila-- it's the No. 4 best-selling tequila brand in the en-tire US of A, folks!

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