As part of the ongoing Food on Film series, catch a screening tonight of In Organic We Trust, brought to you by Slow Food St. Louis and Chipotle. The 2013 documentary asks questions about that ubiquitous "organic" food label and what it means for our food system.
"There's so much more going into this than that little stamp, and people need to actually be involved in their food," Chipotle's Wayne Prichard tells Gut Check. "They need to ask questions, they need to know farmers, they need to know suppliers, they need to know middlemen, and they need to be educated about food, and that's something that is obviously missing in our society."
Prichard says most fast-food chains wouldn't be able to stay profitable while buying from local sources and focusing on sustainability, but Chipotle's business model allows them to do just that. "And, more importantly, it's the right thing to do," he says.
Chipotle has paired with Slow Food St. Louis for the second year in a row for the film series. Prichard says the two organizations -- one for-profit, one not- -- make a good partnership because they have similar missions: to educate consumers about food choices.
"[In Organic We Trust] ties precisely into our mission here with Slow Food St. Louis, which is exactly ask before you eat," says Kelly Childs, co-leader of Slow Food. "We really want to get this food discussion going and keep it going as broadly as possible. You can make whatever choice you're gonna make, but we just want to help see people making more informed choices."
Next: why this matters to St. Louis.
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