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In the late 1970's, the seafood selection available in St. Louis left something to be desired. Bob Mepham recognized a need for fresh seafood in town, so he decided to open an outdoor market in the Delmar Loop. Bob took weekly trips down to the Gulf of Mexico to purchase seafood. He would leave St. Louis every Wednesday and return the following Saturday with a refrigerated truck full of fresh seafood to sell to retail and wholesale customers.