Wednesday, January 12, 2011

Nelly Working On His Fitness With President Obama Healthy Lifestyle Program

Posted By on Wed, Jan 12, 2011 at 8:30 AM

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Nelly's workout DVD, Celebrity Sweat, was released late last year. Although the smash single "Just a Dream" somewhat overshadowed Nelly's fitness kick, the latter didn't go unnoticed by two important people: President Obama and his wife, Michelle. According to stlhiphop.com and STL Today, Sweat is now an advocate for the President's Challenge, which is a program of the President's Council on Fitness, Sports, and Nutrition. The DVD is also associated with Michelle Obama's "Let's Move" program, whose goal is to fight childhood obesity. (In other words, the collaboration is all about promoting a healthy, active lifestyle.) It's unclear exactly how this came about, although the President's Challenge website has a section devoted to applying to become an advocate. It also and spells out the benefits of the partnership:

*Recognition on our website and in our "Fitness is Fun" e-newsletter
*Easy-to-use online tools that encourage your target audience to increase their physical activity and earn awards
*Access to awards featuring the signature of the President of the United States
*Use of the President's Challenge logo and materials

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