Friday, October 19, 2012

Die Antwoord at the Pageant: The Seven Habits of Highly Effective Shock Pop Artists

Posted By on Fri, Oct 19, 2012 at 12:42 PM

TODD OWYOUNG
  • Todd Owyoung

Last night, Die Antwoord shifted reality for a room full of screaming Midwesterners. Arms were reflexively clutched in elation. Hands were thrown into the air. Voices were raised in a garbled mix of Afrikaans, English and swears. How have they captured our American hearts so completely? It's all about the imperatives.

See also: -Die Antwoord at the Pageant: Slideshow -The 15 Most Ridiculous Band Promo Photos

Habit 1: Be Proactive Die Antwoord wasted no time with pleasantries and launched directly into DJ Hi-Tek Rulez, which described to the audience Hi-Tek's plan to make you love him... by fucking you in the ass.

TODD OWYOUNG
  • Todd Owyoung

Habit 2: Begin with the End in Mind As principles Ninja and Yolandi joined Hi-Tek (in this case presumably actually DJ Vuilgeboost) on stage wearing matching orange jumpsuits, the crowd burst into a wild display of fandom. Their outfits were designed perfectly to allow them to undress for success. Piece by piece, the suits came off, until the burly Hi-Tek was shirtless, Ninja sported only his Pink Floyd-themed boxer shorts and Yolandi was finally able to showcase some booty-meat for her adoring fans clad in a crop top and short shorts.

Habit 3: Put First Things First On debut album $o$, Ninja stood mainly as the front man with Yolandi running hype, providing squeaks and looking awesome in tight gold lame. This time around, on Ten$ion, she takes center stage. Wearing gold from head to toe, she commanded the stage and audience, bouncing and scampering during "Rich Bitch."

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