No, the two companies have not put to rest the dozens of pending trademark cases over the name "Budweiser" -- which Budvar claims, owing to its production since 1895 in the Czech town of Budweis, but which Anheuser-Busch trademarked first. (Read more about this dispute, and the place-based labeling notion of terroir at its heart, here.)
Instead, A-B will become the U.S. importer of Czechvar: a light lager, and another Budejovicky-branded bottle.
You can already buy Czechvar in 30 states, including, I believe, Missouri. (Budvar is definitely sold, if not often swilled, in these parts.)
More money, in the end, for both companies to pour into their Budvar battles....
Subscribe now to get the latest news delivered right to your inbox.