Saturday, January 26, 2008

PepsiCo at the Super Bowl: Deaf Men Honking

Posted By on Sat, Jan 26, 2008 at 9:48 AM

Unreal is all about taking the stigma out of uncomfortable issues with humor. So when we read the Associated Press story about Pepsi's upcoming Super Bowl ad that'll play out in total silence for 60 seconds, we were all, like:


Naturally, the ad's already up on YouTube:

Kudos to PepsiCo, which has a history of reaching out to markets [reg. req.] outside the very middle of the mainstream.

And the ad's pretty dang cute.

But also dumb: Like, if the frickin' party's at Bob's house, why the heck are all the lights off when it's nearly kickoff time? And what's with everyone else on the block? Ambien orgies?


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