Friday, July 11, 2008

Meet the New Boss! InBev CEO Carlos Brito

Posted By on Fri, Jul 11, 2008 at 2:21 PM

We don't know about you, but Unreal was thirsty for more after reading the St. Louis Post-Dispatch's "exclusive interview" with InBev chief/Anheuser-Busch bidder Carlos Brito. In his informal meeting with the daily, Brito (dressed in a shirt with no tie!) discussed his dedication to St. Louis, his love of Cardinals baseball and his fondness for draft horses with white ankles.

natty.jpg

"Why would I change the Clydesdales if the Clydesdales are the thing that most people remember?" said Brito.

The chairman of the Belgian-based beer giant went on to describe Budweiser as "America in a bottle."

Which led Unreal to wonder: What does that make Natty Light? "Sauget in a can?"

Here are a few more questions we plan to ask Brito as soon as he calls us back:

• Which goes better with a cold Budweiser: Belgian chocolate or Belgian waffles?

• Can you say: "InBev Park at Busch Stadium"?

• When can we expect a "Today we salute you, Mr. Corporate Takeover Architect" Real Men of Genius spot?

• Would you please bring back Spykes? We miss Hot Melons!

• Given your desire to make Budweiser a global brand, are you making the "Bud Bowl" a soccer match instead of a football game?

• So, tiger, what's your "Born On Date"?

-Unreal

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