Used to be that Dave Sinclair was the "South County Ford Dealer." These days, Sinclair prefers the title the "American Car Dealer in South County."
Sinclair's television ads -- you know the ones with the 80-year-old standing behind a podium -- have won praise from the St. Louis Building Trades Council of the AFL-CIO. Yesterday the union presented Sinclair with its first-ever Spirit of America Award for his willingness to "stand up and speak out."
Sinclair's recent television commercials have urged viewers to buy American vehicles and products -- whether from his dealerships or other vendors.
Last September Sinclair also made news when he pulled his advertising from the St. Louis Post-Dispatch after the daily outsourced some of its advertising typesetting jobs to India. Back then, Sinclair told RFT : "I'm not trying to be a rabble-rouser, but I wanted to make my point
clear. Here we are talking about jobless rates in the United States and
they're shipping jobs overseas."
You can view a couple of Sinclair's "award-winning" commercials after the jump.