Friday, April 3, 2009
Bud Light Still No. 1, So Say Bud Manimals
By Chad Garrison
on Fri, Apr 3, 2009 at 1:08 PM
claims that Chinese brew Snow
eclipsed Bud Light in global beer sales last year.
In a statement this week
, Budweiser president David Peacock
argues that Snow represents a family of beer brands that includes at least 25 individual extensions such as Snow Draft Beer, Snow Super-Premium and Snow Original Malt all of which sell at various price points.
"By itself, Bud Light remains the largest single brand in the world," says Peacock.
In related news...Peacock's words were backed this week by A-B's Louie Lizard
, who released a statement of his own, reading simply: "Bud-weis-errrr."
Anheuser-Busch is disputing recent