Friday, April 24, 2009

Good Luck Finding a Busch Beer at Busch Stadium This Year

Posted By on Fri, Apr 24, 2009 at 12:16 PM

click to enlarge "Busch" Stadium -- or so they say. - FLICKR.COM/PHOTOS/PRETTYWARSTL
  • flickr.com/photos/prettywarstl
  • "Busch" Stadium -- or so they say.
So, I finally made it to my first ball game of the season this week. The event was not a pleasant experience despite a Cardinals victory and lovely spring weather.

Why?

Because the stadium's concessionaire, Sportservice, has nearly done away entirely with the sale of my favorite Anheuser-Busch product -- Busch beer.

You know, the beer whose name happens to sit atop the ballpark named (ironically enough these days) Busch Stadium!!!

click to enlarge Have you seen me?
  • Have you seen me?
Until this year the "cold as a mountain stream, smooth as its name" beverage had been available at nearly all of the dozens of stand-alone beer vendors found inside the ballpark's concourses. This year those same vendors only offer Budweiser, Bud Light and Bud Select. And they do so only in 16-ounce, plastic bottles that sell for $7.75.

In previous seasons those same vendors sold 24-ounce cans of Busch (and other Anheuser-Busch products) for around $8.75. And even despite that astronomical price, the 24-oz tallboys were actually the best deal in the ballpark -- selling at 36 cents per ounce as opposed to the plastic bottles that sell this year for 48 cents per ounce.

click to enlarge A disgruntled Busch man reacts to the news. - PHOTO: GARRET VANDYKE
  • Photo: Garret VanDyke
  • A disgruntled Busch man reacts to the news.


When I asked a vendor Wednesday night where I could get a Busch beer, she informed me that only three locations in the entire ballpark serve the libation. 

Today I received an e-mail from a public-relations firm representing Sportservice claiming that Busch is actually served in "10-15" locations in the ballpark. (You can now find St. Louis micro-brew Schlafly at nearly that many locations.)

The e-mail doesn't explain why Busch is no longer vended in the stands or at the stand-alone beer kiosks -- and no one from Sportservice could find time to talk to me about the issue.

Per the succinct e-mail: "Sportservice is constantly evaluating and varying our offerings based on fan demand in order to ensure fans have a great experience at Busch Stadium."

Yeah!? Well, I -- for one -- won't drink to that!

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