Monday, May 4, 2009
Like Busch Stadium Only Cheese-Burgerier
By Chad Garrison
on Mon, May 4, 2009 at 4:46 PM
purchase the naming rights
to Dolphins Stadium in Miami.
If concluded, the stadium would be the second major professional sports venue -- after Busch Stadium -- to name itself after an A-B product.
The St. Louis brewer (via Belgium) is planning to call the facility Landshark Stadium in a nod to its Landshark Lager, a brand licensed under singer Jimmy Buffett
The deal -- for 2010 and apparently just for one year -- would boost the brand's name recognition in a year Miami plays host to the Super Bowl.
And -- get this -- Buffett is planning to pay for the deal by hosting two shows at the stadium
, with proceeds going toward the naming rights.
My question though is this: Will you actually be able to purchase a Landshark Lager at Landshark Stadium?
Anheuser-Busch is said to be working on a contract to