Tuesday, October 20, 2009

Will Statue Synonymous with Rejection Help Sell Cars?

Posted By on Tue, Oct 20, 2009 at 12:58 PM

click to enlarge Back off! I'm just here for the trophy.
  • Back off! I'm just here for the trophy.
As everyone has heard by now, times are tough on the auto lot.

Even after the incredibly popular "Cash for Clunkers" incentive in August, sales of new cars this year are trailing last year's numbers by 11 percent. 

As such, auto dealers are trying anything and everything to get customers into the showroom. We're just not so sure that the following is the right, um, sales vehicle for the job. 

Today the public is invited to visit Auffenberg Nissan in O'Fallon, Illinois, where they can get their picture taken with the Heisman Trophy

That's right, the award given each year to the best college football player in America will be on display from 3 p.m. 8:30 p.m. at the dealership.

Question is, though, will it sell cars or encourage visitors to the dealership to emulate the statue and give Auffenberg's salespeople the ol' stiff-arm (a.k.a. "The Heisman")?

For the economy's sake, let's hope it's the former. 

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