Monday, December 14, 2009

Can't a Dead Newspaper Stay Dead? Not in St. Louis. Not with the Internets.

Posted By on Mon, Dec 14, 2009 at 4:03 PM

click to enlarge stlouissun2.JPG
Call it the parable of the "Prodigal Sun."

Twenty years after it launched and died, the St. Louis Sun -- the ill-fated paper that attempted to be the first metropolitan print daily to successfully debut since World War II -- has returned to life online.

But unlike the Biblical tale of the prodigal son -- is anyone really celebrating this Sun's return?

Judging from the paper's facebook page -- with its paltry 24 friends -- the answer is "no."

And, truth be told, there's not much about the new Sun to get excited about. The site appears to be little more than a clearing house for press releases from St. Louis bars and restaurants.

Then again, perhaps the Sun's potential readers have been distracted of late by the online re-launching of yet another dead St. Louis newspaper -- the Globe-Democrat.

That's the Globe-Democrat that's attempting to be a legitimate newspaper and not the other Globe-Democrat -- another St. Louis publication that republishes historical news articles from the original paper that ran from 1852-1986. (Yes, how we love our nostalgia!)

Last week the two Globe-Democrats announced they'd reached an agreement to both operate under the same trademark name.

So how about the newest of the new Globe-Democrats? Personally, I predict it lasts about as long as the original St. Louis Sun -- seven months. Not because it's a bad publication, per se, it's just that the media biz, especially these days, is a tough industry to crack.  

Oh, and someone do me a favor. In 2109, when the Riverfront Times has long since disappeared, please don't re-launch us on the uber-net (or whatever is the future's equivalent of today's Internet). It's not that we're irreplaceable, it's just that doing so is so damn...what's the word?...pathetic.

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