Twenty years after it launched and died
, the St. Louis Sun
-- the ill-fated paper that attempted to be the first metropolitan print daily to successfully debut since World War II -- has returned to life
But unlike the Biblical tale of the prodigal son
-- is anyone really celebrating this Sun
Judging from the paper's facebook page
-- with its paltry 24 friends -- the answer is "no."
And, truth be told, there's not much about the new Sun
to get excited about. The site appears to be little more than a clearing house for press releases from St. Louis bars and restaurants.
Then again, perhaps the Sun's potential readers have been distracted of late by the online re-launching of yet another dead St. Louis newspaper -- the Globe-Democrat.
That's the Globe-Democrat
that's attempting to be a legitimate newspaper
and not the other Globe-Democrat
-- another St. Louis publication that republishes historical news articles
the original paper that ran from 1852-1986. (Yes, how we love our nostalgia!)
Last week the two Globe-Democrats announced they'd reached an agreement
to both operate under the same trademark name.
So how about the newest of the new Globe-Democrats? Personally, I predict it lasts about as long as the original St. Louis Sun
-- seven months. Not because it's a bad publication, per se, it's just that the media biz, especially these days, is a tough industry to crack.
Oh, and someone do me a favor. In 2109, when the Riverfront Times
has long since disappeared, please don't re-launch us on the uber-net (or whatever is the future's equivalent of today's Internet). It's not that we're irreplaceable, it's just that doing so is so damn...what's the word?...pathetic.
Call it the parable of the "Prodigal Sun."