-recast-as-hitting-coach experiment going?
Two words: Not Well.
Okay, maybe three words: Really Not Well.
On top of all that, the Cardinals just made things much, much worse with their handling of McGwire at the Winter Warmup over the weekend. What I don't get is this: McGwire's first public statement went quite a way toward establishing at least a bridge over the chasm Big Mac faces as he tries to reenter the game, and the rest of the road was well mapped out. So why did the Cardinals choose to ignore it?
We've seen time and time again how best to handle public humiliation for our heroes. You come out contrite, make a statement about how sorry you are and how much you regret hurting everyone, sit down with the media and do a nice Q&A colonic, then you turn your focus toward the future. If you're sincere enough in your contrition and the public feels like you've answered whatever needs to be answered, hey, you're golden. People will forgive damned near anything so long as you go about apologising for it the right way.
Somewhere along the line, though, the Cardinals and McGwire lost the script. It all seemed to be going rather swimmingly, too; his statement was good, his sitdown with Bob Costas struck most of the right notes (well, some of the right notes, anyway), there was even some sympathy for his refusal to answer questions in front of Congress here and there. Well, sure, he didn't answer those questions, the thinking went, he was in danger of incriminating himself and hurting his family! There's no way a man could ever do something like that to his family if he really cared about them!
But now, oy. Not so good. The Cards tried to sneak Mac in under the radar on Sunday
, making him available for a spare few minutes in the middle of a huge crowd. Hey, maybe it was just poor planning, but no matter the cause it now looks like they're trying to hide him. And if there's one thing the American public doesn't
take too very kindly to, it's being lied to. Particularly when it's about a big, complicated issue concerned parents or religious leaders can paint in wide, flat, black and white brush strokes.
All the Cardinals had to do was have one big press conference for McGwire, have him sit down in front of the firing squad for a good solid hour of venom, and it would have been over. He answers the questions, directs focus toward the future, and all of a sudden spring training is about to start and we're all excited to see Brendan Ryan hitting dingers left and right. Instead, with their cloak and dagger surprise six minutes, the Cards have brought even more scrutiny to the situation.
So, just how well is the