Julie Stotlar has owned Byrd Style Lounge
for three years, and it's hewed closely to the sun-drenched spendy-casual L.A. and Miami aesthetic of high-end knitwear like Splendid and J-Brand. But starting tonight the shop is revamping completely, with a party dubbed "Flipping the Byrd," focusing on high-end couture that Stotlar resells for her clients and accessible vintage through a collaboration with Miss Ohio Vintage
"It's a little bit of Cherokee Street meets Clayton," Stotlar says. Her
clients tend to be society types who have pieces with their
thousand-dollar-plus price tags still attached taking up valuable closet
real estate. The Miss Ohio Vintage shopper, she says, has more of a
"It's kind of green in a way," Stotlar says.
"They get to purge themselves, and people who can't attain the items [otherwise] can have them. Hopefully it's stimulating the St. Louis economy."
store's new concept, she says, will be a bit like a museum or costume
repository. People can go see stunning, museum-quality fashion. And, if
they're so inclined, they can add it to their personal collection.
boasts a French hand-sewn Christian Dior piece that was worn to
President Obama's inauguration, for example. There's mouth-watering
McQueen, Jean Paul Gaultier, Missoni, Prada and more.
"It's not a
resale store and it's not a vintage store," she says. "I like to say we
redistribute couture. It's a venue to come appreciate fashion, to look
at great pieces you won't find anywhere else."
exquisite elbows with fashionable sorts starting at 6 p.m. at the store at
8117 Maryland Avenue in Clayton. The party is free, with snacks and
drinks and tunes flowing 'til 9 p.m. And a pretty major runway show
kicks off at 7:45 -- a couple dozen glamazons will strut the catwalk in breathtaking looks.
Sometimes, only a $3,000 vintage Christian Dior frock will do. Other times, plunking down a couple sawbucks on a sundress from the '60s will scratch your sartorial itch just fine. And after tonight's super-swank relaunch party at Byrd Style Lounge in Clayton, the Lou's most stylish will have a place to find both -- and plenty in between.